RESEARCH & INSIGHTS
We assessed five male dominated industries (Financial Services, Computer Software, Aviation & Aerospace, Construction, and Security & Investigations), five female dominated industries (Human Resources, Design & Graphics, Veterinary, Hospitality & Healthcare, and Environmental Services) and 5,000 job ads in total to determine their level of gender bias.
Although masculine coded words predominate in male dominated industries and female coded words predominate in female dominated industries, masculine coded words are more prevalent across the board (i.e. there are more masculine coded words present in female dominated industries than there are feminine coded words in male dominated industries).
The top 5 feminine coded words (support, responsibilities, responsible, committed, understanding) account for 60% of all feminine coded words in the dataset. The top 5 masculine coded words (analysis, leadership, leading, individual, individuals) account for only 30% of all masculine coded words in the dataset.
UInclude's team of data analysts and psychology researchers examined 16,000 job ads across 23 industries from Fortune 500 companies in the top and bottom quartile for racial and ethnic diversity, and constructed a pioneer research report on race-based inclusive language.
Read the full report for more insights.Download Report
On average, appeal and decision to apply ratings for inclusively worded job ads increased at a rate 5x higher than that of unedited job ads, and 6x that of exclusively worded job ads.