WHAT DRIVES US
Our goal is to ensure that underrepresented talent are fully included in the workforce across business units, functions, and rank — while thriving in those spaces and completely redefining workplace norms.
We are driving a culture of diversity and inclusion by creating technology-driven solutions based on data and behavioral psychology research. Our algorithms help employers incorporate language that is inclusive and inviting for people of all backgrounds into their recruitment material, while increasing the volume, quality, and diversity of their applicant pool and significantly reducing recruitment costs.
Corporate diversity is still severely lacking
Women and people of color make up less than 37% of the workforce.
Unconscious bias deters qualified candidates
Language has subconscious psychological impacts on us. Hidden biases in job ads can discourage capable and talented candidates from applying for a role they are perfect for.
Existing technologies are not extensive
Existing recruitment technologies only identify the conspicuous, outdated, and politically incorrect terms. Our research and technology goes several steps further by detecting the everyday language that has subconscious negative impacts on marginalized groups.
Data science at the service of diversity and equity
Our algorithms help you construct recruitment material that is filled with language empirically shown to be inviting for marginalized groups. With the help of our product, you will create recruitment content that will significantly increase applicant conversion rate and the diversity of your applicant pool.
Discover our solution:
UInclude Inclusive Writing Tool ->
Our values are rooted in equity and opportunity. Everything we do is driven by our desire to provide marginalized groups with access to professional opportunities and resources, and remove barriers that prevent them from doing so.
We are supported by an outstanding research advisor — a seasoned expert in behavioral psychology and implicit bias.
Associate Professor of Psychology,
Director of the Intergroup Relations and Social Justice Laboratory
University of Manitoba