Paste your job ad in the text box to for a textual analysis
Learn about the language and themes that attract and deter job seekers
Make your recruitment material inviting and appealing with the aid of our algorithm
Gendered wording refers to words that are often associated with gender stereotypes. Words such as competitive, dominant, and force have a masculine connotation, and words such as devote, support, and help have a feminine connotation. The words used in job ads can imply a preferred gender without us even realizing it, and as a result, discourage the opposite gender from applying. See the analysis on bias in job ads for more details on the impacts of gendered wording.
Race-based inclusive language is language that does not contain any underlying biases, conveys race-based inclusivity, and is appealing and inviting to BIPOC (Black, Indigenous, and other people of color) individuals. On the other hand, race-based exclusive language is language that does contain underlying biases, conveys race-based exclusivity, and is unappealing and uninviting to BIPOC individuals. UInclude’s team of analysts and researchers underwent a rigorous research process resulting in a database of language shown to have subconscious psychological impacts on BIPOC and Non-BIPOC individuals. Download our research report to learn more about our research process and findings.
The evidence underlying the gendered language portion of this job description tool comes from a research paper written by Danielle Gaucher, Justin Friesen, and Aaron C. Kay, titled Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality. Additionally, UInclude’s team of data analysts and psychology researchers launched a rigorous research study that explored and quantified the impact language in job ads has on BIPOC and Non-BIPOC applicants' appeal, sense of belonging, and a number of other variables. Visit analysis on bias in job ads to learn more.
When you paste in your job ad, it is analyzed by an algorithm that provides you with an inclusivity score. The full text of the job ad and the score are not saved in a database.
The research on which our tool is based on examined language in job ads. However, we can assume that this language has similar impacts on readers when used in other bodies of text. We recommend using this tool for any material that will be viewed and consumed by others.
If you can’t find the answer to your questions in our FAQ, you can always contact us. We will respond to you shortly!